The Right Way and the Wrong Way to
Become a Wedding Consultant
A wedding is often considered the ultimate
event. Absolute organization, attention to detail and the
emotional element involved set weddings apart from other events.
In recent years, more event professionals are making the
transition to wedding planning.
Wedding planners come from various backgrounds
including catering, party planning, hotel event departments and
destination management. "Wedding planning is similar to other
event planning in some aspects such as contract review and vendor
relations," said Kim Horn, president of Bridal Source, a
Phoenix-based bridal consulting company that publishes the
Bridal Source Guide and sponsors the Bridal Fashion Debut
show. "The main difference is that when you're planning a wedding
as opposed to a corporate event, you're dealing with the emotions
of family members. Everything must be perfect."
"One way to become a wedding consultant is to
work in one facet of event planning such as catering or facility
management and grow into wedding consulting," said Ewa
Ojarovska, director of sales and catering at
Westchester Country Club in New York.
Having an event background is helpful, but not
necessary to break into the field of wedding consulting. Having
knowledge of the event industry and experience is an advantage as
similar skills are used in wedding consulting and event planning.
A strong network of vendors and other connections developed as an
event professional can be extremely helpful to new wedding
consultants.
"There isn't one way to become a wedding
consultant," said Peggy Hirschberg, owner of Parties to Perfection
in New York. "Event professionals can break into wedding planning
by working for a corporation as an event planner or doing events
such as bar mitzvah parties. Another way to get into the field is
by working for a wedding consultant. Apprenticeship will teach a
new wedding planner how to do the job correctly because if you
don't plan somebody's wedding correctly, you've ruined one of the
most important days of their life. It's important to pay your
dues."
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