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Q.
I would like to begin my own Bridal consultant service, and I was wondering about the way to charge people. Do you usually take a percentage off the total wedding cost or do you have a rate per hour for each wedding?
 


A.
  Both methods of determining charges are used in this field.  Personally, however, I think it is more reasonable to charge based on the actual hours of work I spend with each client.

What is tricky when you are starting out, is the estimating of your hours.  I think clients need to have a pretty close idea from the beginning what your charges to them will be. However, it will be difficult for you to know how many hours a given wedding will take, until you have a number of weddings' worth of experience.

I think that this may be one reason why so many consultants use a 'wedding package' system.  They will do x, y, and z for you for $x--- rather than a more customized service-- because they know what they want to get monetarily for that amount of work.

You can use a modified hourly/package system for a while, to get started, by trying to decide about how long you think you might normally spend on each segment of your proposed services--- phoning venues, shopping for accessories, wedding day assistance, or whatever.  Then make up a price sheet with each of these individual services, so that
when a client calls you, you can make an estimate of your total price based on these individual services.

As you work with each client it is ESSENTIAL that you keep track of what you do and how you do it and how long it takes.  So that as you get more experience, you can adjust your estimate prices for individual services--- so that you'll be satisfied with the financial compensation you get, and you won't get in the awkward position of needing to ask for more than your estimated price.

Three other tips on pricing.....

Estimate a little high, then do not be afraid to lower the final bill if you have not performed as much time in service as you expected.  This shows that you are ethical and fair.

Be prepared to have under-charged a little on your first several jobs... and consider taking the loss rather than asking for more than you estimated--- IF the under-charge is due to your under-estimation  of the work involved, not due to changes in the services the bride wanted. After each job, you can adjust the numbers you use to make your estimates, and it's a learning process. You'll be able (IF you've kept good records) to better estimate the charges on the next estimate.

Present your estimated charges as a single number figure--- $350 or whatever.  Do not break your estimate down to "$50 for x, $35 for y,..."  It keeps clients from nit-picking your charges, and it allows you to possibly over-estimate for one part of the job, and under-estimate for another (accidentally, I mean) and still come out about right in the end.

Sara L. Ambarian-- Foreverwed.com expert
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